For Philips Lighting, like most international companies, the Middle East has traditionally been a focus area for trade business. Backbone in this approach was vending incandescent and fluorescent lamps through wholesale and trade channels. But since this region is going through a tremendous development and expansion phase, lighting application solutions, much more than just the products, became a prime concern for investing commissioners, consultants and contractors.

Philips Lighting has effectively addressed this matter with the establishment of a dedicated Lighting (Application) competence centre right in the nucleus of this investment and construction arena, in Dubai, the flourishing economical capital of the United Arab Emirates.

A team of more than ten specialists in different fields of lighting is now active to develop lighting solutions dedicated to the specific requirements of projects carried out in the Middle East region. Next to project support, Philips Lighting Middle East organizes frequent trainings and seminars about all aspects of lighting for architects and engineers.