Ideal Standard MENA, leading provider of innovative Total Bathroom Solutions, across Middle East and Africa region.

Ideal Standard MENA, sister company of Ideal Standard International BVBA, is focusing on the growth and massive business opportunities of Middle East, Egypt and Africa, with Head Offices in Dubai, UAE and around 3,000 employees. Ideal Standard International BVBA is a privately-owned company, headquartered in Brussels, Belgium that operates in over 30 countries in Europe, Middle East and Africa and employs almost 10,000 people.

Ideal Standard heritage is in understanding how bathroom works in totality.
With total bathroom solutions as its core business for over 100 years and with presence in MENA region since the 60s, the company designs, manufactures and supplies ceramic products, bathroom mixers, furniture and accessories, bathing & showering solutions for residential, commercial and institutional buildings.

It provides pioneering design that transforms the vision of the future into high end technology of our time.

Customers are at the heart of everything we do, and wherever we are. Principle aim is always the same: enabling people to create beautiful bathroom spaces.

Ideal Standard is the company’s international flagship brand for bathroom solutions across all regions. Moreover, the company owns leading European brands: Jado, Armitage Shanks, Ceramica Dolomite, Porcher and Vidima.

Ideal Standard Gulf, the business entity encapsulating the Middle East region, operates from its Head Offices in Dubai, UAE.