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Jotun is adding high-quality enamel to their leading range of interior paints.

 
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24 Mar 2007

Jotun Paints, one of the world's leading paint manufacturers, has upgraded its Fenomastic range for interiors with the introduction of high-quality enamel to their existing emulsion paint range.

The move comes as Jotun seeks to address the steady rise amongst professionals in the Middle East interior paint industry, which has created an increased demand for a wider selection of quality paint from their trusted brand Fenomastic.

The Fenomastic range has been expanded with the introduction of Fenomastic Enamel, offered in three gloss levels. The move expands on the original range's two emulsion paint options: Fenomastic, which comes in four gloss levels, and Fenomastic Gold, which is a pure acrylic paint that has unique features such as antifungus properties, anti flames spread certification and crack tolerance up to one millimeter. Fenomastic Enamel is the first enamel paint in the region, which is lead-free and non-yellowing; it gives a tough yet smooth finish, is long lasting, easily washable and has superior hiding and adhesion.

Jotun is adding high-quality enamel to their leading range of interior paints.

Underscoring Jotun's focus on addressing the challenges of the market, Linda Tarifi Kender, Regional Interior Brand Manager, Jotun Middle East, said, 'The market for paint products is increasingly driven by discerning consumers unwilling to compromise on color, feel, texture, finish and durability. We have re-enforced the Fenomastic range with Fenomastic Enamel products to address the market's call for consistency, quality and sustainability across the range of interior paints. We are looking to target the market with application-specific premium paint products, ensuring that our clients get suitable high quality paints for all purposes.'

Jotun's Fenomastic range is used for the interiors of many prestigious projects throughout the Middle East, including the Burj Al Arab and Ibn Battuta Mall. The Fenomastic brand is renowned as the leading professional product in the interior paint sector and distinguished for quality, durability and consistency, which reinforces its position as a comprehensive range to be specified by professionals.

'The repositioning of such a flagship brand as Fenomastic underscores our continuous efforts to keep satisfying the increasingly complicated needs of the professional market while broadening our market share. We have proved that we are number one in paints and coatings, and now with this repositioning we are certainly aiming to assure our leadership in providing quality interior paint specific to the needs of professionals,' concluded Kender.



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