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The Business of Design - Office Exhibition to host APID Seminar with prominent US coach.

 

Around 300 companies from all over the world are expected to display their latest innovations at The Office Exhibition 2008, from 4-6 February at the Dubai International Exhibition Centre. They include the most prominent global brands, the most outstanding manufacturers and suppliers of office furniture, office interiors and office design solutions.

During the event, interior design professionals and their industry partners will be able to attend a two-day workshop with international sales and marketing coach Fred Berns, one of the biggest international names in the business of interior design.

Paula Al Chami the Exhibition Director said: “We, at the Office Exhibition put great significance in adding benefit to the visitors at our show by educating them on industry-related topics. We always seek the best specialists in the market, and Fred Berns is one such example. Renowned for being a superb guest lecturer, he helps design professionals and design industry partners increase profits by promoting themselves effectively. He is the author of several sales and marketing books and audio programs, and other learning tools for the design industry.”

Fred Berns is among the biggest names in the business of interior design.

Paula added, “The Business by Design workshop, which is hosted by APID – the Association of Professional Interior Designers will help design professionals boost sales and get the recognition they want and deserve. We are confident in the added value such a seminar will bring to trade visitors.”

Among the topics of the workshop are:

• Advanced selling strategies for design professionals
• Overcoming price objections
• How to take the problem out of setting fees
• Million dollar marketing on a shoestring budget
• How to get quoted and promoted in the media
• Do it yourself marketing for design professionals

The Office exhibition is the region’s foremost trend-defining event for the office design and interiors industry. “This is an excellent exhibition, one of the true quality fairs in the world,” said Salvo Iacona, Export Manager of Italian manufacturer Compir srl.

Fred Berns is among the biggest names in the business of interior design. He’s the only sales and marketing coach, author and professional speaker who trains design trade professionals worldwide on how to use self-promotion to dramatically increase sales and profits.

Berns presents sales and marketing programs at design centers, marts and conferences around the world. He has been a featured speaker at the International Window Coverings Expo; Neocon events; the High Point Market; Surfaces; design symposiums; home and design expos; furniture, gift and accessory shows; and national conferences of such groups as ASID, NKBA, and IFDA. He has also worked with several national home interior franchise organizations.