Chinese construction giant builds Dubai base to drive multi-million dollar Middle East growth.

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23 Nov 2007

Zoomlion, one of China’s top construction machinery manufacturers, is developing a major presence in Dubai to accelerate its multi-million dollar business growth in the Middle East.

The company, which increased sales in the region from US$8 million in 2005 to US$19 million last year, is forecasting a leap in sales of US$40 million this year and US$70 million in 2008 on the back of the Middle East construction boom.

On 24th November Zoomlion will break ground on a US$2.72 million spare parts warehouse and service centre in Dubai’s Jebel Ali Free Zone, where it established a UAE branch office in April, and expansion across the Gulf region will soon follow.

On the following day the company joins a line up of more than 200 exhibitors from around the world at the Big 5 PMV, the new construction industry event taking place at Airport Expo Dubai where it expects to lay the foundations for more business growth.

“We are planning to set up new Zoomlion offices in each of the Gulf Countries” said Chen Peiliang, General Manager of Zoomlion International Trade Co., Ltd. “Currently Zoomlion’s overseas market has exceeded more than US$120 million, with the Middle East contributing about 30 per cent of that.”

“The Middle East is very important to us and we’re looking forward to even more growth in this area. The Big 5 PMV is an excellent opportunity to meet potential partners throughout the region as well as reinforce relations we already have here.”

Zoomlion is among a broad range of plant, machinery, construction vehicles and equipment suppliers who will be using the event to meet face to face with key buyers from across the region and overseas.

The company, which is listed on the SZSE Component Index 100, says its new 10,000 sq metre Jebel Ali base will be fully functional by early next year. Zoomlion manufactures a wide range of construction industry machinery, including tower cranes and trailer concrete pumps which are a familiar sight on building sites in the UAE and across the Middle East.