Whites of London officially launched in the UAE market.

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7 May 2008

A luxury linen supplier to high end retailers and designer labels, including Harrods, Liberty of London and DKNY, is now available for consumers and commercial traders in the UAE.

Whites of London was officially launched at Al Bayt Al Arabie, the region’s only Arabian home show, bringing the most deluxe quality linens to the homes of UAE residents.

“The company has been supplying exceptional designs and premium quality linens to a number of globally respected brands for the last 20 years”, said Ghazal Jehangir, distributor of Whites of London for GCC countries. “Now, residents in the UAE can purchase the exquisitely handcrafted designs directly from the company and spend every night in ultimate luxury.”

Whites of London, the luxury bed linen company, officially launched its products in the UAE market.

Made from 100 per cent cotton and ranging from 200 to 800 thread count, the company produces an entire range of bedroom linen, from duvet covers, to throws, to curtain panels and more. Such is the quality of the linen, the company has a long-standing relationship with Marks & Spencer, one of the most beloved, established and respected brands in the UK, supplying a range of indulgent bed linen.

“It was fantastic to host the launch of this international brand in the UAE”, said Daphne Cota, Exhibition Manager for Al Bayt Al Arabie. “The home show aims to provide visitors with everything they need to decorate their homes, and I know our visitors were excited about the quality of Whites of London’s products.”

For UAE residents who want to sleep in utmost decadence, Whites of London offers the softest fabrics with high standards of durability. Visitors to Al Bayt Al Arabie, which took place in April at the Dubai International Exhibition Centre, were overwhelmed by the choice of designs and quality of the fabric.