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Stunning SieMatic kitchen launched at gourmet Abu Dhabi.

 
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10 Feb 2010

In a crucial role at the famous catering extravaganza 'Gourmet Abu Dhabi', the highly anticipated SieMatic S2 kitchen will be unveiled for the first time in the Middle East, featuring as the exclusive kitchen for the event.

The SieMatic S2 is a minimalist high end kitchen, which also has the comforts and convenience of a fully furnished living space. As with its predecessor, the SieMatic S1, the key to the kitchen is its no frills, handless units, and sleek straight lines. As the chefs will demonstrate at Gourmet Abu Dhabi it is a highly functional kitchen with a bare essentials appeal.

Ajai Dayal, Head of Retail and Marketing for Easa Saleh Al Gurg Group, of which Better Life is a member, and are a Premium sponsor of the event and supplier of the kitchen, says the beauty of the SieMatic S2 is its approach to the architectural principal of 'Form Follows Function’.

"This is a quite stunning kitchen that has a look like no other and a design that manages to put square pegs into round holes. It's difficult to imagine which came first, the form or the function, but remarkably, they work beautifully together.

An example of the stunning SieMatic S2 kitchen from Better Life, which chefs are exclusively cooking on at Gourmet Abu Dhabi
An example of the stunning SieMatic S2 kitchen from Better Life, which chefs are exclusively cooking on at Gourmet Abu Dhabi

"The look is even more minimalist than the S1, but the principals are very similar. In this next generation, we have horizontal, tiered draws, deep-set panels and even a full multi-media cabinet complete with TV, Radio, DVD and Stereo. The finishing is absolutely second to none and it really does deserve all the attention it will get in Abu Dhabi," he added.

For SieMatic, Gourmet Abu Dhabi is the perfect platform to launch their latest high-end offering.

"The show has an excellent reputation. There will be some world class chefs performing and the SieMatic S2 couldn't really ask for a better atmosphere. The calibre of people taking part in the event will know automatically that this is a kitchen with a professional's skills in mind and an artist's heart. The way it works, the way it looks, we're absolutely delighted that it will be put through its paces by such prestigious chefs under the eyes of such a critical audience," said Mr Rainer Ebert, Managing Director of SieMatic Middle East

"These people know what they should be looking for in a kitchen and we know that they will find it all here. From every spotlight to every sliding panel, this is a tremendous feat of engineering," he added.

Gourmet Abu Dhabi runs from 5–19 February, 2010.



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