AEG Powertools

A vigorous re-branding launches AEG POWERTOOLS into 2009, with its vibrant bold orange colour giving the company and its products a dynamic new look. This is however, not merely a colour change... the strong new image is being backed up with its commitment to product development and innovation and will deliver over 20 new products at launch and a total of more than 40 new products in 2009.

This will include the Compact 12V Range - a family of ergonomically superior tools based around the compact 12 V lithium Ion battery platform, the Powerful 18V Range - a truly professional offering for today's tradesman across the 18v platform , new 2 kilo SDS plus hammers with extremely low vibration and class leading power and a revamped woodworking portfolio, including a 305mm sliding mitresaw and 2050 watt router.

All of these will, of course, be backed up with AEG POWERTOOLS extended three year warranty*. The strong new branding is further reflected in communications material and in-store presence, with a modern new catalogue, exciting P.O.S solutions and a complete new merchandising range.

Since being founded, AEG POWERTOOLS has been leading the way in new product development. By introducing the first transportable drilling machines in 1898, portable powertools were born. Over 100 years later AEG are still offering the professional user innovative, powerful solutions.

*) batteries, chargers and accessories not included in the extended 3 year warranty.