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Ducab announces Dragon promotional scheme for 2013
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| 25 Feb 2013 |
Ducab, one of the largest manufacturers of wires & cables in the Middle East, has announced the start of the 2013 iteration of its highly popular Ducab Dragons sales promotion in a splendid ceremony that took place at the InterContinental, Festival City Dubai, and was attended by almost 300 guests from across the UAE on 24th February. Ducab’s annual competition is the organization’s way of showing its gratitude to its Distributors and Traders while motivating them to meet higher targets in the spirit of friendly competition. The 2013 sales promotion, termed the ‘Return of the Ducab Dragons’, will see winning channel partners awarded with an all expenses paid five night stay in Hong Kong, including local sightseeing, a visit to HK Disneyland and team building activities in June.
Distributors sales teams and trader partners in all emirates are expected to register on the website www.ducabdragons.com to create their unique user access and manage their weekly sales progress online to reach the pre-defined sales targets. Besides the Hong Kong trip meant for the top acheivers, other rewards for high performing channel partners include iPads and Samsung LED televisions hitting lower slabs.
“The 4 months’ Ducab Dragons incentive scheme is an annual tradition that we look forward to. We yearly choose an exciting theme that matches the year we are in and a different destination after researching and consulting our partners. This rewards program is our way to engage and thank our loyal channel partners, and is aimed at cementing long term mutually beneficial relationships across our value chain. Ducab owes its success to its channel partners, and looks forward to showing its appreciation for their sales and marketing efforts every year,” said Ashish Chaturvedy, Marketing Manager, Ducab.
Winners of the Hong Kong trip will also get to attend professional Tai Chi and Kung Fu sessions in the city during the actual trip in June.
“In 2011, Ducab held a highly successful trade promotion, rewarding the highest performers from around 10 Distributors and 250 Retailers with incentive travel to the Cricket T20 Cup in India. Rewards were based on increased sales of specific types of wires and cables over the promotion period. The following year, Ducab repeated the competition with a huge success; a 60 strong customer group spent a week in the land of the thousand smiles, Thailand, and participated in the Dragon Boat Racing Competition,” Ashish added.
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