Flowcrete Awarded for Creating Value Through Cooperation
This accolade recognises the company that has successfully worked with other entities in the RPM family to facilitate mutual growth, intercompany partnerships and co-operative business plans. On four separate continents Flowcrete is leveraging manufacturing capabilities, selling channels, local knowledge and management teams to enhance the presence, production capacity and market share of multiple RPM companies.
Mark Greaves, the President of Flowcrete Group, said: “The expansion strategies that Flowcrete has embarked on around the world have opened up multiple opportunities for working alongside other RPM businesses towards a common goal.
“This style of working epitomises the entrepreneurial RPM ethos that encourages companies to capitalise on opportunities by pooling talents, capabilities and resources in a manner that benefits all parties.
“Attaining RPM’s 2014 Connections Creating Value Award demonstrates the importance that both RPM and Flowcrete places in this synergised approach to business.”
Among the many projects recognised by this award is Flowcrete’s work to boost Tremco and Carboline’s reach in Asia by having their products manufactured in its Malaysian manufacturing facility. This provides a long list of advantages to both companies, as savings are made on shipping, import duty and storage costs and it also increases local stock levels and reduces lead times throughout Southeast Asia.
To date this has led to the manufacture of 185,000 US gallons of Tremco Asia’s Tremproof 60 system and further Tremco products will be manufactured locally in Asia over the next 12 months.
In India Flowcrete and Euclid Chemical have, together, introduced a range of Euclid Chemical’s products and admixtures to the Indian market, which will be supported by the establishment of a full Euclid manufacturing facility in India within the next 6 months.
New equipment, purchased to produce Isocrete Floor Screeds, is being utilised to produce Euclid Chemical’s powder products and alongside this Flowcrete India has shared its regional expertise to develop a strategy and sales force to further Euclid Chemical’s market penetration.
This partnership is being mirrored over 16,000 km away in South America, where Productos Cave, a Euclid Chemical company, is collaborating with Flowcrete Americas in Chile to launch the ultra-hygienic flooring solution Flowfresh into the country.
Flowcrete Americas’ Latin American expansion plan also involves similar partnerships with Viapol in Brazil, Toxement in Colombia as well as the supply of material to Stoncor SCC in Argentina.
Stoncor is a key partner of Flowcrete’s in the Gulf region, where an exchange of formulations, process knowledge and quality control standards has led to a considerable amount of Flowcrete’s Deckshield traffic deck coatings range being manufactured at Stoncor’s facilities in Dubai and Saudi Arabia over the last 3 years. This arrangement has increased margins, reduced lead times and generated cost savings for the production of Deckshield in the Middle East.
Closer to Flowcrete Group’s UK headquarters, the resin flooring specialists have been collaborating with RPM sister companies in Europe since 2010. This includes manufacturing screed materials on behalf of Tremco UK, an arrangement that reduces costs for both parties. Each business’s technical teams also engage in the research and development of products together, which in FY14 led to the launch of a new fast-setting Latex.
Going forward, Flowcrete’s symbiotic relationships with other RPM businesses will remain an integral aspect of its continuing expansion into construction markets around the world.