German wood businesses head to Dubai WoodShow

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2 Mar 2017

A report by The Federation of the German timber industry (HDH) stated that the German wood industry witnessed an increase in sales in 2016 by 2.4%, up to EUR 35 billion. Currently, 939 companies operate in the German wood industry and the employment in the industry comprises of 149,872 employees. To continue the positive momentum and to partner in a collaborative industry effort, more than 30 German companies are participating at Dubai WoodShow to be held in Dubai from March 7 to 9 at Dubai World Trade Centre.

“Dubai WoodShow 2017 is a key platform to showcase new products, innovations and technologies governing the industry. It’s where business relationships and networks will be built that will benefit the entire wood industry for years to come,” said Dawood Al Shezawi, Chairman, Strategic Marketing & Exhibitions, organisers of Dubai WoodShow.

The Middle East market for wood industry is upbeat. It was noted that the countries in the MENA region, have become a major destination for European softwood lumber since mid-2000. In fact, over ten per cent of world trade of softwood lumber in 2015 was destined for the MENA region. From 2013 to 2015, total import volumes to the MENA region were up 26 per cent, reaching over 11 million m3 in 2015, according to the latest issue of the Wood Resource Quarterly (WRQ).

“The wood industry is an important part of this region’s economy and Germany is a destination of choice for imports. We’re pleased to host the German companies at the Dubai WoodShow once again. The event will not only give them a chance to network with top industry leaders, but will also provide an opportunity discover and explore trending technologies and applications for the industry. The Dubai WoodShow will bring best practices to life, making it easier for visitors to experience the most relevant innovations for their particular needs,” added Dawood Al Shezawi.

The German wood industry is one of the world's prominent technology and innovation leaders. The country’s tradition of building, processing and refining wood dates back several hundred years. In-line with their industrious-business centred spirit, several German companies are participating in this year’s WoodShow to tap the booming Middle East market.



The Dubai WoodShow (www.dubaiwoodshow.com) is one of the biggest events of the industry. The show is the first destination for all the international companies aiming to set up their presence in the MENA region. This year’s edition of the Dubai WoodShow is expected to generate huge success, with the industry experiencing a vibrant growth in past few months. The companies participating at the Dubai WoodShow will certainly have access to an increased market share.

This year’s Dubai WoodShow will play host to more than 300 exhibitors from 98 countries, with displays spread across more than 15000 square metre of display space. The number of visitors to the show is projected to reach 10,000.

“This year’s edition has already built its reputation as a powerful platform for the wood industry, attracting worldwide players. As one of the most important industry events, the Dubai WoodShow is a platform that helps industry veterans exchange experiences and ideas, share best practices and view the latest technologies. In addition, the show provides companies with an opportunity to present their innovative line of products to raise their market share in the area,” concluded Al Shezawi.