AEC Online
Printable version Bookmark this page Notify a colleague or friend about this page Bookmark and Share

Intercoil International honoured with Dubai Chamber CSR Label for 2012.

 
  Other News
  Subscribe to newsletter  
14 Jun 2012

Intercoil International honoured with Dubai Chamber CSR Label for 2012.

Intercoil International, the Dubai-based sleep products multinational, today announced that it has been conferred the Dubai Chamber CSR Label for 2012. The company has been honoured with the coveted label for the second year running.

The recognition to Intercoil reinforces its various endeavours and initiatives to further the CSR cause and honours its contribution to adopt and lead sustainability practices. Intercoil International was among eight companies which were honoured with the CSR label at a glittering ceremony held at Dubai Chamber on Sunday, June 10, 2012. Intercoil is the only SME to be conferred with the CSR Label.

Mr Hassan Al-Hazeem, Managing Director, Intercoil International LLC, received the label from His Excellency Hisham Al-Shirawi, 2nd Vice Chairman of Dubai Chamber. The recognition provides a great platform for public recognition of CSR efforts and contributions by companies across different economic sectors.

Upon accepting the award, Al Hazeem said, “The CSR label enhances our sense of responsibility and commitment to become a role model for other companies, especially SMEs. Therefore, our main challenge and objective after receiving the CSR label last year was to sustain and develop our CSR program and align it with our business strategy.”
Mr. Hazeem added, “Thus, we have incorporated CSR in our business strategy by adding it as a fifth perspective in our balanced scorecard.”

Intercoil’s CSR strategy is derived from its mission statement in essence, yet it centers on an ambitious goal to be proactive in serving the consumer, society, the environment and the nation. This is based on Intercoil’s objective to maintain and develop a healthy and mutually beneficial relationship with the members of the wider community. Being a leading manufacturer of orthopedic beds and mattresses, Intercoil is committed to promoting healthy sleep and increasing consumers’ awareness of its importance in contributing to a healthy life.

Hence, the company invested recently in several marketing and public awareness campaigns. These include support to the Women’s 3F show - an initiative to promote women’s healthcare in Dubai. On June 3, Intercoil sponsored an awareness campaign about healthy sleeping by Dubai Eye FM. In January, With respect to its obligation to the society and the nation, Intercoil has hosted a group of 30 students from Elon business school in the US, during their study abroad course, which was titled ‘Business & Culture of Indo-Gulf.’

It was a unique opportunity to showcase the UAE culture, traditions and rich heritage. In addition, Intercoil has organized a sleep conference in April 2012 that took place in Zabeel Saray hotel, The Conference has emphasized the importance of healthy sleep, where Clinical and Forensic Psychologist Dr. Raymond Hamden delivered a lecture on proper sleep patterns. The company also invested AED 2 million in new technologies to reduce production waste and preserve power & energy.

Intercoil has also implemented a host of environmental-friendly initiatives such as using recyclable paper, ink cartridges, changed to water-based glue and other waste management processes. Intercoil's commitment to society is also reflected in its charity contributions and its support to education by providing internship programs for college students. Intercoil strives to fulfill its national obligations through several methods.

To make its CSR campaign even more impactful, Intercoil also provides internship programs for college students, holds awareness events, provides lectures, presents expert opinions on nutrition and healthy living and extends assistance to the needy.



Skyscraper Banners