Jotun Paints empowers consumers in the Middle East through Social Media Networking.

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28 Jan 2011

Jotun Paints, one of the world’s leading producers and suppliers of paints and coatings, has announced that it has integrated Facebook, one of the world’s leading social media networking sites, to its online colour visualisation tool called ColourAdvisor. The tool will help consumers in the Middle East plan better and make quicker and better painting decisions for their homes.

Customers can click on the Share on Facebook button to share their creations with their friends and family, as wall posts. Email Picture to a Friend button meanwhile lets customers email the picture they painted to email addresses of their choice. Find a Jotun Dealer button allows customers to locate the nearest Jotun Paints dealer on Google maps. 'Email Us' button on the other hand allows customers to send their feedback and comments to Jotun Paints officials.

“Opinions & Suggestions are the two key words when it comes to making a creative painting decision for homes. It is common that when people want to paint their homes, they ask for opinions on wall colours from their friends, relatives, and so on. ColourAdvisor lets people visualise different colours on the walls of their homes, and hence we thought it was a good value addition to let them share these ideas,” said Per Olav Ramstad, Regional Marketing Director ME, Jotun Paints.

According to a recent research done by Jotun Paints, consumers in the Middle East are becoming more conscious and more engaged in the decoration or redecoration process of their homes. Thus, colour plays an important role in inspiring individuals into creating a relaxing ambience. Jotun Paints wants to get closer to its customers and follow its customers’ decoration and redecoration process online. In the age of ever-increasing online activities, end users are getting highly interactive on social media platforms such as Facebook, which is precisely what Jotun aims to leverage through its latest innovation.

Jotun Paints is providing end users with options to share their creativity with their family and friends. ColourAdvisor is a revolutionary easy-to-use online colour visualisation tool, which can also be accessed in more than 1,500 outlets across the Middle East. The enhanced software is capable of letting the end-users do a ‘digital paint job’ by uploading a picture of their own rooms and selecting their desired colours. Customers can now enjoy a more realistic experience through superior colour rendering, extended interactivity and accessibility to more colours, thereby making their decision regarding colour choices easier.