AEC Online
Printable version Bookmark this page Notify a colleague or friend about this page Bookmark and Share

Jotun Paints to showcase Woodshield range across wood industry professionals at Abu Dhabi WoodShow 2011.

 
  Other News
  Subscribe to newsletter  
17 Oct 2011

Jotun Paints, one of the world’s leading producers and suppliers of paints and coatings, has revealed that it will be showcasing the ‘Woodshield’ range across the Middle East region’s wood industry professionals during the first ever ‘Abu Dhabi International Wood and Wood Machinery Show,’ which will be held from October 18th to 20th, 2011 at the Abu Dhabi National Exhibitions Centre (ADNEC).

The latest line of stains and varnishes are the results of the leading company’s extensive research and development efforts to utilize the latest technology in developing an innovative wood coating product. Jotun’s participation at the pioneering ‘Abu Dhabi WoodShow’ is part of its strategic move to strengthen its regional market presence with the introduction of ‘True Wood Protection’ as its new wood coating brand promise and also help drive in a two per cent increase in volume shares. Jotun’s booth can be found at Stand Number AB2 at Hall 11.

Jotun is currently undertaking key efforts in increasing the awareness about the company’s diverse paint range across the Middle East’s rapidly booming construction industry, reinforcing its position as the number one paint brand. During the event, Jotun will be leveraging the dynamic features of ‘Woodshield’ like longevity, low odour and quick drying time - as part of its move to penetrate the region’s wood coating segment, which has been valued at over USD 126 million.

The leading company’s efforts to consolidate its position in the wood coating segment complements a recent report from leading research firm, AMRB, stating that the wood market in total volume for the Middle East is 31.5 million liters or around five per cent of the total paint market. The figures include stains, varnishes and enamels for wood.

“The Middle East has seen an increased demand for wood as a prominent part of commercial and residential interior design, particularly for both utility wooden articles like doors and windows but also for premium interior and exterior wooden decorations,” said Sverre Knudsen, General Manager - Abu Dhabi, Jotun Paints. “Participating at the ‘Abu Dhabi WoodShow’ will give us the opportunity to strengthen and develop new connections. Our aim is to introduce the ‘Woodshield’ range to the professional market and communicate its features, advantages and benefits to the customers.”

‘Woodshield’ is a brand of stains and varnishes suitable for interiors and exteriors. The new range has been specifically formulated to decorate and protect wood outdoors. It has twice the power of regular UV protection and twice the longer performance, because of the Advanced UV absorbers and Hindered Amine Light Stabilizers (HALS) in the formula.

‘Woodshield Interior’ is formulated for indoor wooden articles and offers strong features like being easy to clean, since the film formed is hydrophobic in nature and its fast drying abilities, made possible with the use of a special quick drying resin. Both ‘Woodshield Interior’ and ‘Woodshield Exterior’ emits low odour, which is the result of using a low odour binder and low odour solvents; have good water resistance; have good flexibility and are heavy metals free.

“Our new ‘Woodshield’ range is the first of its kind in the Middle East market and offers users immense advantages and benefits like strong UV protection, high water resistance and strategic flexibility. This new range of wood coatings is the results of continuous research and development. ‘Woodshield’ not only complements our move to strengthen our market share in region but also reaffirms our commitment to provide our customers with a world class range of products that not only speak of durability but also adds high aesthetic value to the projects they are used in,” concluded Knudsen.

Jotun Paints to showcase Woodshield range across wood industry professionals at Abu Dhabi WoodShow 2011.



Skyscraper Banners