Portuguese Delegation to exhibit at Middle East Covering in 2017
The UAE’s special relationship with Portugal will be further enhanced this month when five key Portuguese companies exhibit at Middle East Covering 2017. Non-oil trade between Portugal and UAE was estimated at AED1.23bn in 2015, but huge growth will see that rise to more than AED 2.0bn by the end of the year. That figure is seven times higher than the trade recorded between the two countries just 10 years ago.
The five companies from the construction, manufacturing, interior design and smart cities industry, will be at Middle East Covering, the region’s dedicated event for the interior surface industry. It takes place from 22nd – 25th May at the Dubai World Trade Centre and continues to serve as a B2B hub for the covering industry in the region.
Of the 200 international brands, showcasing more than 2,000 products at the exhibition, the five Portuguese companies will display a range of innovative products and services to exhibition goers. The companies include Superveda, Summer Vanguard, Install Expert, Desimetal and Brick4you – all leaders in their field.
Superveda comes to Dubai for the first time at Middle East Covering, showcasing its unique offering for the security technologies sector. Specialising in security systems for large and complex projects, the company has provided key services for some of the biggest sports stadiums in Portugal, including football giants Benfica FC and Porto FC. It has also implemented security access for the UEFA Champions League, as well as for other large local governmental projects.
“This is our first time at Middle East Covering, and in Dubai, which is a great opportunity for us to introduce our company and products to the region. The UAE is an ever-growing market for us, and we want to increase our footprint here by building core business relationships with key local partners,” says Sergio Carvalho, General Manager of Superveda.
Superveda is a company co-financed by the European Union through the European Regional Development Fund, as part of the Operational Program for Competitiveness and Internationalization of the Lisbon Region (LISBOA 2020).
Summer Vanguard, an interior design company focused on turning ordinary homes into smart homes, will have a presence at the stand by illustrating how it goes about developing smart, friendly homes in an ever-growing technological era. Focusing on furniture and interior decoration, Summer Vanguard offers innovative solutions to this sector, including exclusive Portuguese pieces that are crafted in one of the best manufacturing locations in Europe, Paços de Ferreira.
“We consider ME Covering as a way in the UAE fast-growing market, an opportunity to show Portuguese expertise in regards to Design and Technology. A not so obvious combination with surprising results.” Says Carlos Couto, CEO of Summer Vanguard.
Summer Vanguard is co-financed by the European Union through the European Regional Development Fund, as part of the Operational Program for Competitiveness and Internationalization of the North Region (NORTE 2020).
Install Expert is a company that provides strategic services to the construction industry. Its area of specialty is the installation of facades and external cladding, offering a broad range of options in integrated global solutions. From ventilated façade and natural stone, to bricks façade and phenolic panels, Install Expert has worked with colleges, private and residential apartments, as well as offices in Europe.
Sílvia Caetano, Owner of Install Expert, says: “We are excited to be at Middle East Covering for the first time this year. This market is one that is of great interest to us for prospective business, and we are here to show the region what we have to offer – from our vast experience, expertise and specialised offering.”
Install Expert is co-financed by the European Union through the European Regional Development Fund, as part of the Operational Program for Competitiveness and Internationalization of the Centro Region (CENTRO 2020).
Desimetal joins the delegation at the stand this year as the go-to company that develops and produces household and garden products. Focusing on wire, plate and tube, the creative team at Desimetal will display their strategic thinking when it comes to domestic decoration, as well as their ability to tailor-make products to suit their customer’s needs. From iron bars for flower pots and vases to function items for bathrooms and kitchens, the innovative designs and customisation of specific services at Desimetal sets them apart from its competitors.
According to Ernesto Teles, Desimetal’s CEO, “The UAE market is, for us, an objective. Middle East Covering will represent a first approach to the market and an opportunity to show our quality, innovation and price-quality relation.
Desimetal is co-financed by the European Union through the European Regional Development Fund, as part of the Operational Program for Competitiveness and Internationalization of the Alentejo’s Region (ALENTEJO 2020).
Brick4you returns to Dubai at Middle East Covering this year to illustrate the innovative solutions that combine telecommunications and the smart cities concept. Working as a strategic player to develop specialised projects, the team has expert knowledge in technological project outsourcing, consulting telecommunications services, innovation management, ISO certifications and technological infrastructures and networks.
A representative from each company will be at the stand for the duration of the event, highlighting their unique offerings complete with showrooms and demonstrations. The Portuguese Delegation will be at Stand 4E34 Hall 4 at Middle East Covering from 22nd – 25th May 2017.
Brick4you is also co-financed by the European Union through the European Regional Development Fund, as part of the Operational Program for Competitiveness and Internationalization of the Alentejo’s Region (ALENTEJO 2020).