RAK Ceramics showcasing distinctly inspired collection of ceramic tiles in Spain.

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8 Feb 2011

RAK Ceramics, the world's largest ceramic tiles & sanitaryware manufacturing company, has announced that it is showcasing its range of products, headlined by its Jewel Collection, the Zebra Series, Fossilwood Series and the Afro Fabric collection at CEVISAMA 2011, Europe's leading international exhibition for ceramic, natural stone and bathroom equipment in Valencia, Spain. RAK Ceramics further revealed that it expects visitors and potential business partners from all over Europe, Latin America and Africa during the exhibition, creating opportunities to generate new business leads and reinforce brand recognition in key markets.

RAK Ceramics' Jewel Collection reflects the luxurious living style with its unique, multi-designed and stylish surface finishes, giving floors and walls a touch of supreme class. The Zebra Series features equally unique and imaginative designs inspired by the Zebra's stripes, while the Fossilwood Series draws inspiration from the historic fossilized wood. Afro Fabric brings a touch of African culture that is rich in flora and fauna.

Dr. Khater Massaad, CEO, RAK Ceramics said: "CEVISAMA exemplifies quality and excellence in the global ceramic tile industry. Moreover, the exhibition attracts the biggest buyers from around the world and is likewise a favourite destination of exhibitors and trade visitors from across the globe, providing a truly international exposure for RAK Ceramics. We have therefore prepared a showcase that will surely grab the attention of all participants, to be headlined by RAK Ceramics' Jewel Collection, Zebra Series, Fossilwood Series and Afro Fabric. RAK Ceramics is optimistic with our participation at CEVISAMA as this will set the pace for our marketing initiatives for the rest of 2011."

The Jewel Collection has been exquisitely designed using latest printing technology, which gives interiors a plush appeal. The collection has four vibrant designs, each with its own individual appeal: Sparkle, the glittering rippled surface that gives character to floors and walls and is very attractive to the human senses; Checker features a shiny surface with illusionary designs creating a mesmerizing finish to give a unique touch to the walls; Gleam has a metallic surface with a shimmering effect that adds a unique shine to the floor; and Belle, the curling design in rhythmic fashion that adds a decorative look to the interiors.

The Zebra Series, on the other hand, adds vigour to the surrounding with its wild and uninhibited colour patterns. The Fossilwood Series offers a distinct tile collection that has an earthy touch, which is further enhanced with contemporary designs. The Afro Fabric collection reflects the African tradition in unique mat designs, adding a special flair to home decorations.

RAK Ceramics is a USD 1 billion global conglomerate in the ceramic industry, offering a product portfolio comprising over 6,000 designs in ceramic tiles, Gres Porcellanato, and several models in sanitaryware. The company has also been recently conferred the SuperBrand 2010 Award and continues to be a global pioneer in the world of ceramics through innovative products such as the RAKSLIM, a new brand of 4.5-millimetre thick tile that sets new industry benchmarks in thickness, strength, cost and ease of use. RAK Ceramics is also founding member of Emirates Green Building Council, which supports the development of sustainable buildings in UAE.