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Top international brands in office furniture and design confirm their participation at The Office Exhibition 2011.

 
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13 Mar 2011

Organisers of The Office Exhibition 2011, the Middle East’s premier trade event for office fit-outs, taking place from 17 – 19 May at the Dubai World Trade Centre, confirmed today the participation of some of the biggest names in office furniture and design. In a sign of renewed confidence in the Middle East’s commercial fit-out market, this year’s show sees the return of leading manufacturers from the U.S., Europe and the Far East who will bring with them a host of new-to-region products and award-winning designs.

In 2011, The Office Exhibition will enjoy its largest contingent of exhibitors from North America with some 30 brands to be represented at the U.S. Campus. Among them are industry heavyweights Bernhardt Design, KI, Allsteel and Paoli whose latest creations are hotly anticipated by the regional design community.

Widely recognised as one of the world’s leading furniture design companies, Bernhardt Design will be exhibiting in the Middle East for the first time. Boasting an extraordinary creative team with a roster of talent that includes the likes of Ross Lovegrove (London), Arik Levy (Paris) and Yves Béhar (San Francisco), Bernhardt Design promises to be an exciting showcase at The Office Exhibition with several new products to be unveiled by the company.

KI, one of the largest exporters of furniture to the Middle East, will inspire attendees with a wide range of new products, innovative ideas and workplace solutions that create a harmonious blend of furniture and design across multiple sectors and applications. From its beautifully designed Unite System - comprising seating, movable walls, and desking - to its inviting Lyra Lounge Collection and elegant Strive range of “flex-back” seating, attendees will see a host of furniture solutions that work together to create sophisticated, flexible and functional spaces in business, healthcare, government and education environments.

Top international brands in office furniture and design confirm their participation at The Office Exhibition 2011.

For impromptu seating, look no further than Allsteel’s “Seek”. Designed in collaboration with Marcus Curtis Design, this ergonomic chair offers a flexible back and pressure distribution to promote a healthier sitting experience. It is also conveniently stored in nested stacks making it an ideal solution for office environments with limited storage space.

Paoli, the renowned U.S. wood furniture company, will be showcasing its latest range of seating and casegoods. Among them is Svelte, executive and management swivel seating with a light and lean architectural form, and the 4 Square series, lounge seating with a soft contemporary look designed to enhance lobbies, conference areas, waiting areas and private offices. Mingle is the company’s newest collection of freestanding and modular casegoods furniture designed for active environments such as executive offices and multi-person workstations, while Paoli’s Entrata series invites aesthetic appeal, multi-task functionality and privacy into reception areas and administrative workstations.

Leading Italian supplier Moving SRL aims to demonstrate that function and comfort need not compromise the cutting-edge design for which it is renowned. The Office Exhibition 2011 will form the global launch platform for its BUSINESS CENTER range of seating and tables, ideally suited to waiting room areas such as in airports and hotels as well as office environments. Moving SRL will also showcase its acclaimed CRONO office chair which earlier this month won the “Comfort Seating" award from Italy’s official ergonomics certification body.

Comfort and ergonomics also underscore the latest creations from Spain’s Ofita. The new Iroha office chair designed for Ofita by the world famous designer Isao Hosoe, incorporates intelligent automatic ergonomics to ensure the body is perfectly positioned and supported. This outstanding feature applies know-how, patented by IHD, based on the constant distance between the elbow and lower back. In Iroha the arms and lumbar support are united in such a way that when the user adjusts the arm height, the lumbar support is automatically adjusted to the perfect position.

German manufacturer Sedus will introduce its temptation twin workstation range. This double workstation programme uses a common frame platform to offer the advantages of bench design with the convenience of individual height adjustment for each desktop. By grouping several double workstation units in a row, classical bench configurations can be created to encourage open communication in the workplace. The continuous design language of temptation twin is ideal for creating visually matching combinations of ergonomically correct workstations.

Representing the Far East, Korean firm FURSYS intends to make high-design office furniture more accessible to the wider market. Demonstrating that its value proposition does not in any way compromise design quality, FURSYS will introduce its award-winning range of customisable workstations based on minimalist design concepts. This includes the recent red dot winner M10 from Sidiz, FURSYS’ specialised range of seating products. The M10 is an economical stacking frame chair with an innovative structural solution that allows for a synchronized-tilt movement in accordance with the natural changes in a user’s sitting posture.

Commenting on the line-up of exhibitors, David Wilson, Event Director of The Office Exhibition said: “We are really excited to bring to the Middle East such stellar brands in office furniture and design. This year’s show promises to be one of our most exciting yet, with an incredible showcase of new products and some fantastic opportunities for knowledge exchange and networking. The Office Exhibition 2011 really is at the forefront of office design. It is an opportunity that architects, designers and business decision makers cannot afford to miss.”



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