Wilsonart Unveils Coordinated Collection of Engineered Surfaces for Hospitality

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1 Jun 2018

Design and aesthetics shape and define a brand, especially in the hospitality industry. Today’s consumers prefer and seek accommodations that fit their lifestyle, paying close attention to the look and feel of a hotel space when booking. Research conducted by Wilsonart’s design team uncovered four key movements driving hospitality design trends and led to the development of Wilsonart’s Hospitality Collection. Comprising 45 coordinated surface options, the curated collection focuses on nature’s neutrals, emphasizing wood designs with fun pops of color and graphics, and offering designers unique opportunities to create engaging spaces. These products contribute to the home-like experience while providing much-needed durability and easy maintenance to fixtures and furnishings.

“Guests demand and expect great and unforgettable experiences during their travels and the hotel stay is part of the experience,” said Andrea Flint, Senior Designer at Wilsonart. “Understanding the marketplace is imperative to staying on-trend and developing meaningful products. Wilsonart has developed this curated portfolio, coordinated across our material choices, to provide designers – and hotel owners – with a valuable tool they can use to address the full range of surfacing needs in hospitality spaces.” In Wilsonart’s Trend Report for the Hospitality Industry, four key movements drive hospitality design: Experience, Sharing Economy, Curation-Customization and Hospitality and Retail Hybrid. These movements and their elements inspired the Wilsonart® Hospitality Collection which features: Woodgrains: Wood finishes help establish the warmth and comfort of a built space. The hospitality portfolio includes 20 Wilsonart® Laminate woodgrain designs that bring the outdoors in, enriching the guest experience. Abstracts and Geometrics: Monochromatic abstract and geometric laminate designs can stand alone or complement the woodgrain patterns. The Collection includes 10 Wilsonart® Virtual Design Library offerings. Colors and Textures: Co-living and peer-shared spaces are driving new design opportunities, as well as using customization and curation to capture the atmosphere and culture of the given location. The result is creative spaces with vibrant graphics, rich colors and diverse textures. The Collection includes nine Wilsonart® Quartz and six Wilsonart® Solid Surface designs to help designers achieve these design demands with the luxurious touch of stone. “Wilsonart’s diverse Hospitality Collection has the perfect assortment of offerings to elevate the travelers’ experience,” adds Flint. “Whether relaxing in their room, common space, or working out in the gym, our engineered surfaces beautifully perform.”

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