The Big 5 Exhibition to feature the largest ever German Pavilion anywhere in the world.

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9 Jul 2007

In line with the massive expansion of the construction industry throughout the Middle East, that has seen the region become one of the world's most important markets, Germany's representation at The Big 5 has consistently grown from year to year. The official German pavilion at The Big 5 2007 will cover over 6,500 sqm., making it the largest ever seen at any construction event anywhere in the world. More than 300 German companies will present their high-quality products and services.

"In 2006, Germany's exports to the Near and Middle East rose by 12% to a total value of €23 billion," said Bernard Walsh, Managing Director of dmg world media Dubai, organisers of The Big 5, which takes place at Dubai International Exhibition Centre from 25-29 November 2007. "Around 25% of those exports were machinery products. Relations between the UAE and Germany have also continued to grow, and the two countries enjoy a very close trade relationship."

The growth achieved in 2006 followed substantial expansion in 2005, which saw Germany's overall exports increase by 22%, with machinery exports rising by a staggering 66%.

"The figures are not a surprise as the UAE and the wider Middle East region has become more and more important, both in terms of business potential and also as a production location for various industries," added Walsh. "Germany clearly has a leading position in the investment goods sector and has a high international reputation due to outstanding technology and design."

The German Pavilion at 2007's Big 5 will give the many thousands of professional trade visitors the opportunity to discover a wide range of the very latest products and technologies available from leading German companies. German exhibitors, using the show as a platform to share their considerable international experience with visitors, will be able to advise on the use of the right products for the right purposes and discuss the potential for on-going future co-operation.

The Big 5 comprehensively showcases products and services for the building and construction industries, with an all encompassing product profile that includes air conditioning and refrigeration, water technology and the environment, marble, stone and ceramics. "There was incredible demand for exhibition space at this year's show, which will once again feature the key international and regional players, both manufacturers and importers, and every year we are seeing more and more UAE manufacturers taking part," said Walsh.

The importance of The Big 5 to the global construction industry, often faced with limited business potential in their traditional markets, has grown as construction activity of all types, from commercial property to highly ambitious residential developments and essential infrastructure expands at a rate that far exceeds any other global market. "The key to The Big 5's success is its effectiveness in maximising business opportunities - this, combined with the fact that it brings together all of the key sectors within one show, makes it a complete one-stop event for the region's key decision makers and industry professionals - exhibitors recognise that as well as generating significant orders during the event, they can importantly also make highly valuable long-term contacts," concluded Walsh.