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Opening of B&B Italia premier furniture brand showroom in Abu Dhabi.

 

With the inauguration of 'Atmosphere', the new furniture showroom in Abu Dhabi, a new era in the furniture industry is unfolded. Last week the Capital witnessed the opening of a spectacular showroom anchoring the world acknowledged brand B&B Italia. The 7,000 sqf showroom located in Khalidiya area in Abu Dhabi exceeds the expectations of home furniture gurus through creating unique display techniques of world class furniture and accessories brands.

Stretching over a two floor display space, visitors of the showroom will be struck with new lines of furniture that were never displayed in the UAE. The showroom is a reflection of B&B Italia, the leading company in the field of contemporary furnishings since its founding in 1966.

B&B Italia’s ability to reflect contemporary culture, to sense and anticipate trends, to respond to changes in taste and living needs, has resulted in a collection of world-famous furnishings, which account for a crucial chapter in the history of Italian design. The hallmark of the B&B Italia line can be found in its capacity of expressing contemporaneity through high quality products mainly based on design, innovation and technology.

Tarek Hourani, Managing Partner of Atmosphere commented saying, “B&B Italia’s success is based on a matchless alchemy of innovation and industrial skills, aimed at producing 'timeless' products lasting through time. Atmosphere is an interpretation of the new design and architecture trends that are growing in the UAE. With the opening of this new showroom, we are pleased to contribute to the real estate boom of Abu Dhabi through supplying matching state of the art products to the architectural monuments that are being developed in the Capital”.

B&B Italia has been a leading company in the field of contemporary furnishings since its founding in 1966. The Company’s ability to reflect contemporary culture, to sense and anticipate trends, to respond to changes in taste and living needs, has resulted in a collection of world-famous furnishings, which account for a crucial chapter in the history of Italian design.

B&B Italia’s success is based on a matchless alchemy of creativeness, innovation and industrial skills, aimed at producing 'timeless' products “lasting through time". A review of B&B Italia’s history research as the chief element of the Company’s development policy. With an in-house Research and Development Centre cooperating with several designers, B&B Italia promotes a process that has enabled the Company to stand out for its highly innovative capacity.

All this has brought about many mentions both in Italy and abroad, among them four “Compasso d’Oro” awards, the most prestigious honour in the field of Italian industrial design.

In the multifaceted and extremely fragmented environment of the furnishing sector, the Company stands out for a well developed industrial talent, which affects all the links of the product chain (research, production, marketing).

B&B Italia has long turned its family-run small-scale business into a company with specific divisions for manufacturing and sales. B&B Italia’s business sectors cover both the home and the contract segments; the Company is actually divided into two branches: B&B Italia Home Division and B&B Italia Contract Division, each of them entrusted with a specific mission.