RAK Ceramics picks up ‘Brand Excellence Award’ at World Brand Congress

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27 Nov 2012

Reaffirming its status as a global brand leader, RAK Ceramics recently received a ‘Brand Excellence Award’ 2012 in the Durables category, for exhibiting leadership and perpetual innovation. Winners were announced at an award ceremony held at the 21st World Brand Congress that took place from 22 - 24 November, 2012 at Taj Lands End, Mumbai.

The World Brand Congress is the single largest event on a global scale that recognises the world’s most successful and sought-after brands. RAK Ceramics joined over 500 marketing and branding elite who convened for the congress with representatives from every sector and every continent.

RAK Ceramics was awarded in its category for exuding a strong brand image, backed by the quality of its products, sustained market domination, perpetually innovative range, depth and breadth of its CSR activities and its consistently superior services.

“RAK Ceramics has always believed in the pursuit of excellence as manifested by its innovative products and designs that have surpassed the expectations of our customers across the globe. Receiving the latest Brand Excellence Award is a testament to our relentless efforts to offer top-notch quality products and services, while tailoring to the needs of different customers from various parts of the world. This award will certainly serve as an inspiration for us to move forward with the same vigour and energy to further strengthen RAK Ceramics’ position as a global leader in the ceramic tile industry,” commented Mr. Abdulla Mahmood, General Manager – Marketing & Corporate Communication, RAK Ceramics.

The world’s largest ceramics manufacturing company confirmed its position as an industry heavyweight following its record-breaking development of reaching ‘One Billion Square Meters’ since production commenced in 1991. Even before then, RAK Ceramics has made headlines for its eclectic range that suits varying tastes from traditional to modern, from over the top to more budget-friendly and from commercial applications to inside the home.

RAK Ceramics has long been recognised as a trendsetter, picking up various awards for its innovations, for excellence in services rendered and even being named a SuperBrand for consistently delivering accolade-inspiring brand values. This latest achievement acts as another validation of the company’s relentless hard work.

“The Congress served as an exceptional networking opportunity, putting us face to face with global brand leaders. The award further affirms our status as a peer and a branding heavyweight in our own right, ready to continue to tread the path as world’s largest, and add many more achievements in the future.”