The Victoria & Albert company invests heavily in the product development, typically offering three or four new models each year. Recent developments include a new walnut veneer cradle for the company's best-selling Ella bath. The cradle is one of a range of optional extras, including white or silver feet and wenge veneer, beech veneer or black resin cradles.

One of the keys to the appeal and durability of Victoria & Albert baths is the material used. Quarrycast is a solid surface mineral crystal composite, exclusive to the company, it offers a tough, high-gloss, brilliant white finish. The bath exterior can be painted in any colour to maximise interior design options. Quarrycast outperforms both cast-iron and acrylic in tests, having no layers or surface coatings to chip, wear, delaminate or crack under pressure.