Nakheel announces success of 'women only' sales launch for Al Furjan.

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2 Sep 2007

This week the two companies launched an exclusive 'women only' sales opportunity for Al Furjan, a family-oriented villa community, and organised private sales events for female investors. The full public launch will take place on 5th September.

The Al Furjan development was very well received by Johara's female customers and in just five days since the exclusive launch, over a hundred units designated for the initiative have been completely sold out. In total, there are 4000 homes in the Al Furjan development, inspired by 'new urbanism' principles and designed with families in mind.

Mohammed Rashed Bin Dhabeah, Director, Al Furjan, said: 'At Nakheel, we believe in the role of women as important decision makers in the process of investing in a family home and that is why we partnered with Johara to present this incredible opportunity to female investors. The success of this launch is a ringing endorsement of the product - a quality family development and a smart investment opportunity.'

He continued: 'We were delighted by the response from the Johara customers. It re-affirms Nakheel's belief that the market wants developments where the values of neighbourhood living lie at the heart of the community. With Al Furjan, we provide a range of choices which meet the needs of today's families.'

Rana Al Hindawi, Product Manager at Johara, Dubai Islamic Bank, said: 'At Johara we continuously strive to expand the investment opportunities of our customers. By partnering with Nakheel for this special launch of Al Furjan, we have done just that. Women in the UAE have become savvy investors and recognise the value of sound property investments. The success of this initiative is an indicator of the increasingly important role women play in the national economy and the feedback we have received from our customers is that Al Furjan is an excellent investment opportunity and will be a superior community in Dubai.'

Al Furjan will include over 4,000 distinctive homes nestled in four communities that capture the characteristics of traditional neighbourhood living. The neighborhoods will provide an abundance of well planned public spaces framed by architecture and landscape design that celebrate local history and embrace modern building practice. Residents will enjoy the convenience of a variety of amenities from supermarkets, coffee shops, restaurants, open spaces and gym facilities all within walking distance.