King's Safety Wear

King’s Safetywear Limited (“KSW”), with head quarters in Singapore, is a leading international manufacturer of industrial safety footwear and markets them under its proprietary brands of KING’S, OTTER and OLIVER. Non-footwear personal protective equipment (PPE) products are also marketed by the Group and these include safety spectacles, safety helmets, safety harnesses.

The Group’s safety footwear ranges are widely used in heavy and light industries alike; including the oil and gas, ship repair, aviation engineering, mining, manufacturing and automotive industries. They are particularly important to the construction sector and are even used in service sectors such as hospital and emergency services and kitchens in hotels and restaurants.

Established since 1965 in the industrial safety footwear market, KING’S has earned an unrivalled reputation as the dominant market leading brand in South East Asia with over 50% market share in Singapore, Malaysia and Indonesia. The OTTER and OLIVER brands, coincidentally both established in 1887, joined the KSW Group in 2002 and 2010 respectively.

OTTER, a leading brand in Germany, is the Group’s premium brand covering predominantly the European markets while OLIVER serves as the Group’s market-leading top-segment brand in the Australasian market. Added together the three brands credential the KSW Group with nearly 300 years of footwear manufacturing tradition and put it amongst the biggest safety footwear manufacturing groups worldwide.

The tagline “Investing in Workplace Safety”, KSW dedicates to pursuing the manufacture of the highest quality safety footwear and other PPE products that ultimately provide peace of mind for workers in the workplace across the globe. These products are certified to country and international safety standards such as CE EN ISO of Europe, ANSI of USA, AS/NZS of Australia and New Zealand, HKSM of Hong Kong, SNI of Indonesia and PSB of Singapore.

With manufacturing facilities in Indonesia, Portugal and Australia, the KSW Group has an established network of distributors covering more than 40 countries in Asia, Europe, the USA, the Middle East, Australasia and Oceania.