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Al Masaood Commercial Vehicles & Equipment Closes Mega Deal with Gulf Ready Mix

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1 Apr 2021

Al Masaood Commercial Vehicles and Equipment, part of Abu Dhabi’s leading conglomerate – Al Masaood Group, has sealed a mega contract with Gulf Ready Mix LLC (GRM) to provide the UAE-based ready-mix company with eight units of UD Trucks’ Quester CGE 420 – 8X4 equipped with concrete mixer with a capacity of 12 cbm.

Al Masaood Commercial Vehicles & Equipment Closes Mega Deal with Gulf Ready Mix

Quester is the first in a new generation of UD Trucks specifically developed for the world of heavy-duty transportation. It is designed based on the Japanese quality heritage with insights from the local markets.

The agreement is a significant milestone for Al Masaood and UD Trucks, as it formally marks their strong entry into the booming local construction segment. It is also the first deal by UD Trucks through its Abu Dhabi Dealer - Al Masaood - that involves one of the toughest superstructures in construction field.

As a part of Al Masaood Commercial Vehicles and Equipment’s holistic solution, the division’s sales team conducted detailed studies into GRM’s technical & commercial aspects in order to provide them with the Quester units that will fully support their needs and requirements. Additionally, the division’s after-sales team has extended support to the company through training and scheduling of consistent maintenance checks for the delivered Quester units. The training covered the proper care of the units to maintain their optimal condition and performance and the use of telematics system, which allows users to keep an eye on the fleet through easy monitoring and tracking of the vehicles.

Furthermore, Al Masaood Commercial Vehicles and Equipment’s spare parts department was on hand to guarantee and secure the availability of parts, whenever and wherever they are required. Al Masaood’ s after-sales and services are renowned in the industry and are delivered in line with its commitment to enhanced customer experience and satisfaction.

Mohamed El Zeftawi, General Manager of Al Masaood Commercial Vehicles and Equipment Division said: “The deal reflects the local market’s robust trust in Al Masaood’s ability to deliver high-performing products and holistic solutions according to global standards. It confirms our commitment at Al Masaood, together with our partners at UD Trucks, to support customers in ‘Going the Extra Mile’ as we always promise. We thank GRM for its confidence in us and for the opportunity to provide the company with eight Quester units to support its strategic growth plans in the UAE and the region.”

Mourad Hedna, President of UD Trucks Middle East, East and North Africa said: “Since the introduction of the New Quester reaching to 46 Ton GVW on 8X4 chassis back in 2016, we have been able to penetrate new segments that were previously only dominated by European manufacturers. The Middle East conditions are tough and very demanding with various rugged terrains and high temperatures and payloads. Consequently, before the launch of these models, we tested them in real conditions for over a year in Qatar to ensure the new trucks meet the needs of our customers. Today we are honored to have our partner in Abu Dhabi, Al Masaood deliver 8 units of the Quester – CGE420 - 8x4 equipped with 12 CBM concrete mixers to GRM”.

Eng. Ahmed El Hadidy, GRM General Manager, said: “Closing the deal with Al Masaood CV&E and UD Trucks has been a positive experience for us. We have total confidence in the capabilities of the new trucks and Al Masaood’ s continuing support. Since its establishment in 1998, GRM has been deploying the latest production technology in line with the highest quality standards. This collaboration is vital to our goal to expand our presence in the region as one of the fastest-growing providers of ready-mix concrete.”

Apart from Al Masaood Commercial Vehicles and Equipment Division’s comprehensive after-sales services, GRM also commended the Division for its integrated solutions with tangible and practical technical and commercial strengths and features.

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