HOMAG which operates in more than 100 countries to participate at the Dubai WoodShow 2017

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5 Mar 2017

HOMAG, which has its headquarters based in Germany, has announced its participation at the 12th edition of Dubai WoodShow which will be held in Dubai from March 7th-9th at the Dubai World Trade Centre. HOMAG is the world’s leading manufacturer of machines and equipment for the woodworking industry. As a prominent global player of the wood machinery sector, HOMAG operates in more than 100 countries and holds an estimated 30 per cent share of the market.

“We are the Dubai- based sales and service company of HOMAG. In Dubai and ME region, our services extend to supply, installation and maintenance of high tech machinery for the woodworking industry. With full backing of our HOMAG family, especially from our head office in Germany, our customers can expect the HOMAG brand of quality, consistency and reliability in all aspects of our participation during the Dubai WoodShow,” said Giovanni Masino - Managing Director of HOMAG Equipment Machinery LLC.

“Representing HOMAG in the Middle East, we are committed to steer a strong and dynamic presence in our area of expertise. The WoodShow is a great opportunity for us to present to our valued clients the latest technological breakthroughs in woodworking technology. At the event, we aim to deliver HOMAG’s comprehensive product range which is a testament of the company’s excellence reflected in its quality products, innovative sales and service solutions and top of the line software capability that every discerning customer can benefit from," explained Masino.

"A dedicated sales and technical team from our head office in Germany as well as our sales partners in the Middle East will be joining us at the event to ensure we deliver on our promise of excellence. Even in this age of internet –based communication, the need for personal interaction cannot be underscored enough. The Dubai WoodShow has been a strategic platform facilitating networking opportunities including face-to-face interaction with old and prospective customers, product launches and innovative marketing activities. It has been an instrumental event in not only raising awareness about new technologies and trends in the wood industry and wood machinery sector, but has also contributed to development of some of best practices in the industry,” Mr. Masino continued.

The Dubai WoodShow is a one-of-its-kind in the region, and is considered as the biggest trade event worldwide catering to the wood industry. It has become the region’s only dedicated business-to-business meeting place for the wood, wood accessories and woodworking machinery industry.

This year’s edition of the Dubai WoodShow is expected to generate huge success with the industry experiencing a vibrant growth in past few months. The companies participating at the Dubai WoodShow will certainly have access to an increased market share.

“HOMAG’s participation at Dubai WoodShow adds real value to the show. As one of the top industry players, its participation signifies the importance of Dubai WoodShow all over the world. It will be great to witness the industry experts and veterans gather at one location to share and discuss some tried and tested practices,” said Dawood Al Shezawi, Chairman, Strategic Marketing & Exhibitions, organisers of Dubai WoodShow.

“Our experience in the past eleven years has helped us build on our success to deliver added value for all the participants. We expect this year’s edition of the Dubai WoodShow to be one of the finest and biggest. The recent growth of the wood industry in the region has not only encouraged exhibitors and manufacturers to participate, but also boosted the overall sentiments of the industry,” Al Shezawi concluded.