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Jotun Paints UAE unveils ‘Canvas’, Colour Collection for 2024
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| 20 Mar 2024 |
From our clothes to our homes, the colours that we surround ourselves with reflect who we are and how we want to feel. In tribute to the art and science of colour, Jotun has introduced 23 colours for 2024.
By utilising the Natural Colour System® (NCS) - a Universal Standard for colour communication and responding to a growing global trend for calming colours that help us relax, Jotun's 2024 palette includes a spectrum of nature-inspired greens, as well as fresh blues and soft greys that evoke the meditative shades of sky and sea. Earthy browns and beiges cultivate a sense of groundedness, whereas yellows and golds underpin the ambience with an uplifting touch of joy.
The unique shades are available through Fenomastic Wonderwall Lux, Jotun’s premium interior matt paint. Sporting a new advanced easy-clean technology, it is the region’s first matt paint that is as washable as silk paint. Moreover, it has no smell or harmful chemicals, actively purifies the air, and improves indoor air quality, thereby providing a premium visual appeal and atmosphere that stands the test of time.
A few paint shades of the Fenomastic Wonderwall Lux paint featuring Jotun’s Colour Trends for 2024 are highlighted below.
TRUE BLUE
An elegant punch to interiors, this blue hue is bold and beautiful. It can be used as the main element or as a vibrant secondary tone to a more neutral colour palette. Cool grey, white, greige, golden brown mint and yellow are some of the beautiful combinations that can be used alongside this hue. Additionally, consider integrating bright, chalky or marble accessories for adding texture.
Jotun Colour Code: 4947
INDI PINK
A soft, muted and golden pink which exudes an easy-going ambience. Its allusion to a basic pink enables it to pair well with many colours including neutral accessories like a fluffy rug and sofa as well as brighter tones such as green and red. Its light feel can also be contrasted with dark and glossy hues like black and grey.
Jotun Colour Code: 2224
PISTACHIO
A fresh, crisp green that is playful, yet delicate. It can be described as a colour with a perfect combination of mint green and golden green which is vibrant. Its lush feel combined with pure whites and citrus-infused hues such as pink, peach, orange and yellow can brighten rooms with a glowy appeal. It can also be paired with potted plants to imbue energy to darker greenish blues.
Jotun Colour Code: 7386
MUTED CORAL
An elegant and muted coral red, this hue elevates golden neutrals to whole new level, and ensures an excellent accent colour to many of popular green shades. It can be complemented with shades of white, beige, grey, peach and yellow. Consider using it with natural wooden or marble furniture to impart a graceful and grounded appeal.
Jotun Colour Code: 20217
CLASSIC WHITE
Highlighting purity, goodness and innocence, this tone’s elusive nature provides a sense of serenity and the essence of perfection. Consider pairing it with bolder pops of colour through statement furniture accessories like a sideboard or coffee table. Moreover, minimalistic wall art in neutral colours art can also elevate the ambience with a sophisticated look.
Jotun Colour Code: 9918
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