Miral Redefining Customer Experiences on Yas Island With Cutting Edge Technology
Miral, Abu Dhabi’s leading curator of magnetic experiences, announced today that Yas Island is on track to become a fully contactless destination through the adoption of FacePass. This cutting-edge contactless technology is part of Miral’s digital transformation strategy for Yas Island. Rolled out in phases across the island, it will streamline guest experiences using facial recognition, with Yas Theme Parks leading the way as the first theme parks in the region to adopt FacePass.
Mohamed Abdalla Al Zaabi, CEO of Miral commented: “We are thrilled to be pioneering the adoption of the FacePass technology within the regional leisure and entertainment industry, and delivering on our promise of creating a world-class wall-less destination using the latest technology. Yas theme parks will be the first in the region to implement complete contactless access and payment solutions. This cutting-edge functionality is in line with our digital transformation strategy, and a testament to achieving our vision of positioning Yas Island as a top global destination for entertainment, leisure and business.”
Beyond the ‘wow’ factor, this kind of contactless technology is the future for all consumer-facing businesses. Not only does it save time and provide unrivalled convenience, it largely enhances guest safety and wellbeing through touchless interaction, ensuring world-class safety measures and ease of social distancing.
Theme Parks’ Guests can expect a fully integrated experience as the technology is facilitated by the Yas Island mobile app and linked to the island’s parks and attractions’ ticketing systems and turnstiles, allowing guests and Annual Pass holders contactless access at points of entry and contactless payment via facial recognition across select retail and dining outlets.
The new feature takes contactless transactions to the next level as guests who opt-in will be able to access the parks and attractions and make payments using facial recognition as well as via other methods, including mobile. Not only will this provide convenience and quick queue-free access, the new technology will eliminate the need to physically interact with turnstiles and points of sale, including those at dining and retail outlets, a measure that will undoubtedly contribute to safeguarding the health and wellbeing of guests.
The all-new technology will be rolled out across all Yas Theme Parks with contactless access to turnstiles available across the board and contactless payments in place at select retail and dining outlets. This roll-out also includes offering Hilton Abu Dhabi Yas Island guests wristbands, of which they can use to unlock their hotel rooms, get access to Yas Theme Parks and more with just a simple touch.
The long-term digital transformation for Yas Island will see FacePass technology integrated into all Yas Island assets, from access points for residential and communal areas to retail and F&B destinations.