New look Surface Design Middle East has all projects covered
The region’s premier platform for flooring, wall and ceiling solutions has been shaken up for 2018.
Following three hugely successful years as Middle East Covering, the sister show of INDEX and WORKSPACE now goes by a new name: SURFACE Design Middle East.
The slick rebrand seeks to better represent the show on the world stage as the interior design industry’s prime platform for flooring materials and wall and ceiling finishes, from both a supplier and buyer perspective.
Under the directorship of INDEX’s Samantha Kane-Macdonald, SURFACE Design will now push to further internationalise across its four days in March (26-29th) after welcoming a record number of global exhibitors in 2017.
Its show floor will also be brought to life with a raft of new features, at the center of which will be a walk through product maze featuring the very latest in carpet, wallpaper and paint innovations.
“As Middle East Covering, the show grew an incredible following over three terrific years, regularly welcoming big name international brands like HP, Colortek, Progress Profiles SpA and Al Zubaidi, all of whom have been key in advancing the design methods and technologies that are making interior and exterior surfaces more spectacular than ever,” said Kane-Macdonald.
“With SURFACE Design Middle East, we are continuing to work passionately with the world’s biggest flooring, ceiling and wall covering providers to ensure we bring the absolute best to our visitors.”
The exhibition, heading into its fourth year, offers a one stop shop for any designer, architect or contractor’s flooring, wall and ceiling needs across four sectors; Architectural Exterior & Interior Surface Materials, Composite/Resilient Flooring, Technology & Equipment and Textile Covering (wall to wall).
Those products include acoustic wall panels, architecture glass, industrial flooring, sports flooring, wallpaper print, vinyl tiles, 3D models, solid surfaces, wooden cladding, curtain walling, facades, machine made carpets and carpet tiles, and surface treatment solutions – in essence, every possible surface required for creating and finishing a space.
Big name exhibitors for March’s show include Brighto Paints, Covering Concepts and CEPC, all of whom will be looking to meet with procurers working across the region’s biggest architecture and design projects.
Samantha Kane-Macdonald continued: “SURFACE Design Middle East creates a bridge that allows architects, consultants, contractors, and other industry specifiers to come together, network, learn and source products that create world-class interiors.
“Covering solutions are at the heart of every design project, no matter the scale. Let SURFACE Design Middle East inspire you.”
SURFACE Design Middle East takes place at the Dubai World Trade Center, March 26-29th, 2018. To register to attend for free, or to find out more, visit www.surfacedesignexhibition.com