Pininfarina Makes Its Middle Eastern Debut
Pininfarina is delighted to make its Middle Eastern debut, supported by the Italian Chamber of Commerce. On the 25th of May, on the occasion of the 14th Annual General Assembly of the “Italian Industry and Commerce Office in the U.A.E.” Paolo Pininfarina, Chairman of the Pininfarina Group, has been elected member of the Board of Directors.
The legendary Italian design house was established by Battista Pinin Farina in 1930, who became the most acclaimed car designer of his time and started the collaboration with Ferrari that lasts since 1951. In 1986, the third generation of the Pininfarina family created Pininfarina Extra to extend the design capabilities of the company outside of the automotive sector. Over the past 30 years, Pininfarina Extra has developed more than 600 projects under the direction of its President and Chief Executive Officer, Paolo Pininfarina (now Chairman of the Pininfarina Group).
The first Pininfarina large-scale project in Dubai
Pininfarina’s arrival in the Middle East underlines the family’s commitment to exploring dynamic new markets, and is part of a strategy to build a long-term base in the region. The first Pininfarina large-scale project in Dubai is the interior design of the Innovation Center in the Sustainable City (awarded the first sustainable city in MENA), a modern application of social, economic and environmental sustainability developed by Diamond Developers. Pininfarina’s unique architectural style is contributing to the development of the first operational Net Zero Energy city in Dubai, conceived to become an international showcase for sustainable living, work, education and recreation. Other active projects in the Middle Eastern area are in the field of private architecture and offices.
“We are delighted to expand our global reach into the Middle East, a region that truly represents what significant design achievements can be realised in a short space of time, given ambition, vision, passion and technical skill. We are looking forward to making a lasting contribution to the region’s architecture and design footprint and announcing significant new projects in the months ahead. Key to our work will be in the field of Architecture: bringing movement and dynamism to buildings.” says Paolo Pininfarina, Chairman of the Group.
About Pininfarina Architecture
Pininfarina is not only an architectural studio but a revered brand, yielding that an unmistakable style inspired by the dynamism, curved and fast lines of the family’s automotive legacy, with love of sculpted and sensual shapes. Success lies in an ability to cross-fertilize concepts, bringing design solutions from nonconstruction sectors, combing elegance, purity and innovation in a contemporary and timeless architectural vision.
Recent awards include the 2016 iF Design Award assigned for the residential tower Cyrela by Pininfarina in San Paolo, the 2015 American Architecture Award and 2017 German Design Award for Vitra in Balneario Camboriù, and the 2016 International Architecture Award for Istanbul New Airport ATC Tower.
About Pininfarina 360° design vision
Pininfarina is synonymous with intelligent, visionary design spanning a diverse range of sectors, with the ambition of blending the most advanced features of scientific, technological and engineering research to bring beauty and function to even the smallest of daily items. Areas of design focus for the company in 2017 include Industrial (electronics, sporting goods, furniture, equipment and machinery, consumer products, graphic design and packaging), Architecture and Interiors (residential, hospitality, sport and commercial structures), and Transportation (yachts, airplanes, private jets, people movers).