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The Hotel Show 2012 brings green initiatives to the forefront.

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13 May 2012

The Hotel Show 2012 brings green initiatives to the forefront.

With sustainability, environmentally responsible policies and green technology being implemented by the hospitality sector around the world, The Hotel Show brings the Green Initiative to the forefront of this year’s event. The largest and most influential full spectrum hospitality supplies show for the MENA region, the exhibition provides an essential platform for the global hospitality industry to showcase the latest products, services and innovations to the fast growing regional markets.

Taking place from 15th – 17th May 2012 at the Dubai International Convention and Exhibition Centre, this year’s event includes a record number of exhibitors participating in the Green Initiative – a show feature introduced last year to highlight sustainable, energy efficient and eco-friendly solutions from all sectors of the industry. These include companies as diverse as ABB, Pedro Y Lopez, Axminster Carpets, King Koil, Serta, Renarte, ADA Cosmetics International GmbH, Systemfiltration, Interel, Technogym, Hypnos and Headline Technology Sponsor, Etisalat. The international telecommunications provider will highlight its pioneering eHospitality services during the show. Sustainable products and services range from soft furnishings to in-room cosmetics, water filtration systems and lighting solutions.

Commenting on the participation in The Hotel Show, Abdulla Al Ahmed, Senior Vice President – Business, at Etisalat said, “For the hospitality industry, service experience is a core and the most competitive differentiator. We are delighted to sponsor and participate in The Hotel show for the second consecutive year. The event is an ideal platform for us to demonstrate our pioneering eHospitality solutions designed to give a strong value proposition to our customers in the hospitality segment. Etisalat’s eHospitality services provide hotels in the UAE the winning advantage of high-speed Internet, high definition voice and content-rich TV services for a unique guest experience. Moreover, our customer-centric services help streamline service delivery mechanism for hotels and provide higher operational and cost efficiencies.”

In addition to The Green Initiative, The Hotel Show plays host to a Green Day programme of seminars and workshops on Monday, 16th May, presented by industry leaders and experts. With participation from Dubai Department of Tourism and Commerce Marketing (DTCM), Dubai Government, Emirates Environmental Group, leading facilities management company Farnek Avireal, and Green Globe, key focus for the programme is the triple bottom line contribution required from sustainability initiatives for the hotel industry, and how to implement them.

“Sustainability is fast becoming an integral part of hospitality operations and management, not only to help conserve resources and reduce carbon footprints, but to ensure the most cost efficient approach to running hotel operations. The Green Initiative and the Green Day seminars offer industry professionals direction and practical insights into making their businesses as eco-friendly and sustainable as possible,” said Frederique Maurell, Exhibition Director of The Hotel Show.

Regulatory requirements by governments across the region are also driving sustainable practice in the industry. In Dubai, the DTCM has legislated that all hotels must reduce their carbon footprint by 20% before 2012. From laundry equipment, water recycling systems, wet facilities to the reduction of energy bills, sustainable practice is fast becoming a necessity.

The Green Day seminars will include valuable case studies on successful sustainability initiatives in energy reduction, waste management solutions, carbon footprint measurement, and an outline of sustainable certifications being recognised around the world.

The Hotel Show is free of charge to all industry professionals and can be done onsite upon arrival open to business and industry professionals. Pre-registered delegates attending the show will also benefit from a 20% discount on entrance tickets to Ferrari World.

For more details on The Hotel Show 2012 please visit

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