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Ducab lauds distributors and retailers at ”The Return of the Dragons”
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| 20 Jun 2013 |
Ducab sales increase 44% in a promotion launched in February until May 2013
Dubai Cables Company, Ducab, one of the largest electric cables manufacturing company in the Middle East achieved a 44% increase in sales tonnage of various household wires and flexible cables produced in its plants in UAE, in the unique 4 month long Dragons promotion launched last February 2013.
Ducab held a memorable gala awards ceremony for its distributors and retail partners, in Jumeira Beach Hotel in Dubai, in the presence of senior Ducab officers attended by distinguished guests from the electricl industry. Over 750 retailers and traders from all over UAE actively participated in the Dragons sales promotion that ended on 30th May. The channel partners who achieved the preagreed sale targets during the "Return of the Ducab Dragons" promotion were granted valuable rewards, such as an all-expenses paid five night stay in Hong Kong and Macau, including local sightseeing, a visit to HK Disneyland and team building activities like Kong Fu sessions, in addition to other white goods such as Ipads and Samsung TVs for the winners who achieved the lower pre-set targets during the promotion period.
The sales promotion aims at reinforcing the relation between Ducab and its partners and promote the spirit of friendly competition amongst the authorised distributors and retailers. Participating channel partners in the UAE registered through the website designed specially to meet the needs of the sales promotion, www.ducabdragons.com, obtained the latest updates regarding their achievements and monitored their improvement weekly; the online tracking was a way to push them further ahead in the competition with a view to achieve their targets.
This event is a culmination of a 4-month long pan UAE promotion valid from February 1 till May 30, under the name of The Return of Ducab Dragons. The awards-night follows a vibrant Kung-Fu theme incorporating elements of Hong Kong and Macau. 75 retailers and distributors who successfully reached their sales targets during the campaign period will be felicitated for their performance and customized trophies will be presented to them at this special Awards night.
Commenting on the huge success of the sales promotion launched by Ducab, Ashish Chaturvedy, Ducab Marketing Manager, said that the initiative received highly favourable response from our target group and for that reason Ducab was always keen on honoring its business partners, who play a big role in the continued success achieved by Ducab, to show its gratitude for the efforts they exerted. Ultimately, this event shows how much Ducab cares for its channel partners –its distributors and retailers. Incentive promotions such as these are quite unique to Ducab and are unheard of in the cables and wires industry. Mr. Chaturvedy added, "Ducab seeks to build strong relations with its partners and work closely with them in order to achieve mutual growth in harmony with Ducab's strategy of being the first cables manufacturing company in the region to launch innovative programs which are an intrinsic part of the company's long term strategy of sustainable growth".
Mr Chaturvedy expressed the pride of the colossal company in the efforts of its partners and sales teams especially in improving and increasing Ducab sales of various kinds of electric cables. Ducab is aware of the role of its business partners in reinforcing its success. In fact the sales promotion this year was launched after the success achieved with similar promotions in the past two years. Ducab is seeking to incite, encourage and reward its partners and the people dealing with them as they are part of Ducab's success in its path towards excellence.
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