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Second top placement for AXOR this year: AXOR ShowerPipe 800 honoured with gold
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| 25 Feb 2019 |
AXOR, the design brand for luxurious bathrooms and kitchens within the Hansgrohe Group, has received its second design award of the year in Frankfurt. After the ICONIC AWARD 2019 ‘Best of Best’ distinction in January, the German Design Award in Gold for the AXOR ShowerPipe 800 now follows.
Olivier Sogno, Vice President Brand Management, and Matthias Oesterle, Design Business Manager, Phoenix Design, accepted the coveted award. The international expert jury reviewed 5.400 products and projects with the goal of identifying, presenting and rewarding unique design trends. Developed in collaboration with Phoenix Design, the shower system is rightly one of only 50 Gold-distinguished products by the jury.
“When a manufacturer of premium fittings launches a new product, expectations tend to be high. And indeed, what AXOR has achieved with its ShowerPipe 800 more than exceeds all expectations, from the standpoint of both form and function. The AXOR ShowerPipe 800 water guiding system stands out from the competition already at first glance, thanks to its delicate design, which is reduced to the essentials, and its elemental design language – which does not visually dominate the bathroom decor, but instead merely rounds it out with elegant understatement. Likewise impressive is the simple, intuitive manner in which the system is operated. An outstanding product from every standpoint – one that is not only a joy to behold for even the most inured viewer (also thanks to its innovative PowderRain spray), but that also makes showering an even more sensual experience,” states the jury.
“The AXOR ShowerPipe 800 is the result of a successful interplay between the highest competency in water and product design, as well as decades of experience in the manufacturing of high-quality showers and shower systems,” said Olivier Sogno, Vice President Brand Management, Hansgrohe SE. “With the German Design Award 2019 in Gold, the jury confirms our innovative spirit and recognizes our design process.”
AXOR ShowerPipe 800:
The AXOR ShowerPipe 800 captivates through its consistent purist design language. Its imposing circular design captures the bathroom space majestically. The finely milled and turned edges of the high-quality metal plate are its defining stylistic features, reflecting superb craftsmanship. In combination with a thermostat, glass shelf and hand shower, the overhead shower turns into the AXOR ShowerPipe 800 shower system. An extravagant system of water channels in a purist pipe design culminates in a revolutionary new spray type: the gentle PowderRain envelops the skin like a silky rain shower and completes the luxurious shower experience. With AXOR FinishPlus special surfaces, added radiance is guaranteed.
About the German Design Awards
The German Design Awards are the international premier prize awarded by the German Design Council. Its goal: to discover, present, and honor unique trends in design. Every year, high-caliber entries in the fields of product and communication design are honored, each of which blazes new trails in the international design landscape. The German Design Awards, launched in 2012, are among the most prestigious design competitions worldwide and have an excellent reputation far beyond specialist circles.
To adequately reflect the diversity of our product and communications culture, the German Design Awards are divided into the categories of »Excellent Product Design« and »Excellent Communications Design«, which cover all areas of daily life. ‘Gold Winner’ and ‘Special Mention’ awards are presented in each of the competition categories. The jury selects one Gold award winner in each category. The ‘Gold’ award honors outstanding achievements in international design and is given only to the best of the best. In special cases the jury can decide to select two Gold winners in each category.
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