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AXOR and hansgrohe Impress Trade Fair Visitors with New Products and an Anniversary Celebration

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29 Apr 2018

Milan has just been the stage for the international interior furnishings and design industries: the Salone del Mobile, the world’s premier trade fair for furniture and design, attracted more than 400,000 visitors. AXOR and hansgrohe, the two brands of the Hansgrohe Group, impressed journalists, architects and designers with cutting-edge bathroom and kitchen innovations. From 17 to 22 April 2018 industry professionals and the design-conscious public were able to explore the two brands’ many innovations at a booth divided into two brand worlds at the Rho exhibition centre. Outside their trade fair booth, the AXOR design brand invited guests on 18 April to “Cracco”, a new restaurant located in the Galleria Vittorio Emanuele on the occasion of the brand’s 25th anniversary. A total of 390 guests, including long-standing design partners such as Antonio Citterio, Jean-Marie Massaud, Barber & Osgerby, Phoenix Design as well as Werner Aisslinger and Toan Nguyen, gathered to celebrate together with international journalists and architects.

AXOR and hansgrohe Impress Trade Fair Visitors with New Products and an Anniversary Celebration

“With our strong brands AXOR and hansgrohe, we have consistently and steadily made a name for ourselves as a leader in innovation, quality and design,” Thorsten Klapproth, Chairman of the Executive Board of the Hansgrohe Group explains. “For decades, delivering good design has been a top priority – ‘beauty is a point of honour’ is one of our maxims. But we go far beyond aesthetically pleasing design: we think of water in the bathroom and kitchen in completely new dimensions, adding functional value, thereby creating an emotional water experience. This is deeply anchored in our company’s DNA,” Klapproth states.

AXOR: 25 Years of Making Bathrooms More Individual

For 25 years, AXOR has been a pioneer in the development and manufacture of avant-garde design objects for luxurious bathrooms and kitchens. The brand’s taps, showerheads and accessories are manifestations of AXOR’s claim to perfection in design and function. Reason enough to celebrate its 25th anniversary at the very centre of the international design scene with the premiere of AXOR MyEdition. The new collection of taps was created in collaboration with the Stuttgart-based Phoenix design studio and is a statement of personality, self-expression and individual creativity. A variety of surface colours and materials give the tap its exceptional look, and together with a new and sensuous way of experiencing water, they create the point of departure for a personalised AXOR MyEdition.

hansgrohe: An Exceptionally Gentle Showering Experience and New Materials for the Kitchen

With its many award-winning innovations and designs, the premium brand hansgrohe shapes the flow of water in the kitchen and bathroom – spaces where people spend the time they treasure most and experience precious moments in interaction with water. For example, in the shower, when the innovative shower spray technology “PowderRain” envelops the body in a warm and misty summer rain. This experience is made possible by a new series of shower heads, which hansgrohe presented for the first time to an international audience at the Salone. In addition, the brand introduced granite to their kitchen sinks, giving them a warm and pleasing look, a stylish colouring, and an exceptionally robust suitability for everyday use.

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