AXOR and hansgrohe Impress Trade Fair Visitors with New Products and an Anniversary Celebration
Milan has just been the stage for the international interior furnishings and design industries: the Salone del Mobile, the world’s premier trade fair for furniture and design, attracted more than 400,000 visitors. AXOR and hansgrohe, the two brands of the Hansgrohe Group, impressed journalists, architects and designers with cutting-edge bathroom and kitchen innovations. From 17 to 22 April 2018 industry professionals and the design-conscious public were able to explore the two brands’ many innovations at a booth divided into two brand worlds at the Rho exhibition centre. Outside their trade fair booth, the AXOR design brand invited guests on 18 April to “Cracco”, a new restaurant located in the Galleria Vittorio Emanuele on the occasion of the brand’s 25th anniversary. A total of 390 guests, including long-standing design partners such as Antonio Citterio, Jean-Marie Massaud, Barber & Osgerby, Phoenix Design as well as Werner Aisslinger and Toan Nguyen, gathered to celebrate together with international journalists and architects.
“With our strong brands AXOR and hansgrohe, we have consistently and steadily made a name for ourselves as a leader in innovation, quality and design,” Thorsten Klapproth, Chairman of the Executive Board of the Hansgrohe Group explains. “For decades, delivering good design has been a top priority – ‘beauty is a point of honour’ is one of our maxims. But we go far beyond aesthetically pleasing design: we think of water in the bathroom and kitchen in completely new dimensions, adding functional value, thereby creating an emotional water experience. This is deeply anchored in our company’s DNA,” Klapproth states.