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Cree chooses BIMobject Hercules as their digital platform

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5 Apr 2016

Austrian timber-hybrid construction specialist Cree have chosen the BIMobject® Hercules platform to manage its digital construction content management solution globally.

Cree chooses BIMobject Hercules as their digital platform

Cree, a company of the international Rhomberg Group, intends to promote innovative strategies in order to provide new initiatives and ideas for more natural construction methods. Cree, the innovator of the timber-hybrid construction method have taken the first steps in scaling up their supportive BIM technology for a global roll-out supported by BIMobject and the Hercules platform. For Cree, it was necessary to find a digital solution that mirrored the innovative building systems, that they now will offer to franchisees all over the world. Cree as a worldwide platform will offer total solutions for buildings and all necessary details. The international licensing roll out of the Cree solution will be assisted by BIMobject’s unique cloud technology for distributing digitally represented building elements, assemblies, components, templates and solutions that support the whole life-cycle of the Cree building in a controlled fashion.

In the Cree BIM processes everything is modularized and pre specified by what is defined in the catalogue of BIM objects for the designers. Doing so, Cree manages to create a process that is totally industrialized, and montage on the construction site is down to a five man operation with eight days of work for an eight story building.

Only Manufacturers that are available in the digital ecosystem is qualified for being purchased and by limiting the options, Cree is securing delivery time, quality, Carbon conservation and output as well as fixed prices. The new approach is intended to reduce the use of resources and energy throughout the lifecycle of buildings and is considered to be a response to the demands imposed by climate change.

“With our platform we will make use of digitalization technology and the services of BIMobject. As a pioneer of sustainable building, we are very happy to have found BIMobject as a partner to competently implement our innovative approach at our level. The platform will provide space for various complementary technology suppliers that support our solutions. We will not only offer our own tried-and-tested system, but also – via our Cree platform – offer access to other successful solutions digitalised by us,” says Hubert Rhomberg, CEO and founder – Cree and Rhomberg Holding.

“At last a construction company that is challenging the status quo and showing leadership and true values asking the “why” question in our industry. There are so many things in common with our two companies, that we decided to have a very close relationship, where we are a part of the global roll-out of the Cree solutions. Cree and BIMobject together is a perfect match and it will show the whole global building industry the way in using pre-specified products and materials that is not harmful for our environment, conservation of carbon and using an all industrialized process to design, build, manage and operate low energy buildings in both the physical as the digital world. The Hercules platform is a true innovation, that is why it fits so well with the innovative processes and solutions by Cree”, says Stefan Larsson, CEO and founder – BIMobject AB.

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