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Experience Axor live at Downtown Design!

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24 Sep 2014

Axor, the designer brand from Hansgrohe, is making its debut at Dubai’s emerging design show, Downtown Design, this October. Axor is world-renowned for successfully realizing ‘Designer Visions for Your Bathroom’ and the brand is all set to shine at this year’s show with stellar designs and a brand new innovative specification tool.

At Axor, the designer’s vision is at the fore and the brand aims to fulfil the wildest bathroom dreams through collaboration with leading product designers, architects and interior designers. Creating personalized bathrooms of the highest aesthetic and technological levels, Axor collections offer unique and sustainable solutions.

Experience Axor live at Downtown Design!

Visitors will be able to experience Axor products live and in colour as the brand showcases two new collections in the Middle East region for the first time. On display will be Axor Starck V, the brand’s first transparent mixer brought to life in partnership with Philippe Starck and the recently launched Axor Shower products by Nendo and Front that merge traditional living and bathing spaces to creatively redesign the ‘bathroom’.

The German bathroom specialist will also be unveiling iSpecify, a new online specification tool developed in collaboration with leading architectural and hospitality design companies. This new tool gives architects and interior designers easy and efficient online access to specify both the Hansgrohe and Axor product ranges at the touch of a button. The event audience will be able to register for the online tool and test-drive the application that truly simplifies bathroom design for any type of project.

Dirk Schilmoeller, Sales Director Middle East for Hansgrohe, “We will be showcasing Axor’s versatility, innovation and quality at this year’s Downtown Design. Previous collections have been hugely successful in the Middle East and we are excited to bring our latest offering to the region. The event provides an excellent platform to engage in creative dialogues with our regional clients and the ever growing design orientated public based here.”

To date, Axor collections have been created by Philippe Starck, Antonio Citterio, Jean-Marie Massaud, Patricia Urquiola as well as Ronan and Erwan Bouroullec. They all contribute towards making life in and around the bathroom a little more meaningful and beautiful.

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