Strong Brand Appearance by Axor and Hansgrohe
When the world’s leading trade fair for furniture and design opens its doors in April, the international furnishing and design industries will gather in Milan. At this year’s Salone del Mobile, AXOR and hansgrohe, the two brands of the Hansgrohe Group, will visually impact visitors with ground-breaking bathroom and kitchen innovations. From 17 to 22 April 2018, industry professionals and design-conscious consumers will be able to explore new products presented by the two brands at the Rho exhibition centre in Hall 22.
“With our strong brands AXOR and hansgrohe, we have consistently and steadily made a name for ourselves as a leader in innovation, quality and design,” Thorsten Klapproth, Chairman of The Executive Board of Hansgrohe Group explains. “For decades, delivering good design has been a top priority — one of our mantras is: ‘beauty is a point of honour’. But we go far beyond aesthetically pleasing design: we think of water in the bathroom and kitchen in completely new dimensions, adding functional value, thereby creating an emotional water experience. This is deeply anchored in our company’s DNA. That’s why this year we are once again presenting high quality, functional design objects at the Salone del Mobile. By the way, this doesn’t just apply to our new products; the Hansgrohe Group booth itself is also sure to be an impressive attraction for our guests,” Klapproth promises.
AXOR: 25 Years of Bathroom Individualisation
For 25 years, AXOR has been a pioneer in the development and production of avant-garde design objects for luxury bathrooms and kitchens. The AXOR taps, shower heads and accessories embody the brand’s claim to perfection in design and function. Reason enough to celebrate its 25th anniversary at the centre of the international design scene. Fittingly on this special occasion, we are exclusively premiering AXOR M.E (“My Edition”). This latest collection of taps was created in collaboration with the Stuttgart-based design studio Phoenix and is an expression of personality, self-realisation and individual creativity. A variety of surface colours and patterns lend the tap an exceptional look, which, together with a new and sensuous way of experiencing water, form the point of departure for AXOR M.E.
hansgrohe: An Exceptionally Gentle Showering Experience and New Materials for the Kitchen
With its many award-winning innovations and designs, the premium brand hansgrohe shapes the flow of water in the kitchen and bathroom – spaces where people spend the time they treasure most and experience precious moments in interaction with water. For example, in the shower, when an innovative shower spray technology covers the body with a warm and misty summer rain. This experience is made possible by a new series of shower heads, which hansgrohe will present for the first time to an international audience at the Salone. Also new at the Salone: a material, seemingly inspired by nature, which hansgrohe uses to give the kitchen centrepiece, the sink, a warm and homely feel, stylish colouring and exceptionally robust suitability for everyday use.